From May 16 to 18, 2025, the Sipromad Group participated in the National Production Sectors Days, held at Barea Mahamasina Stadium. This event, dedicated to showcasing local products, brought together key players in the national industry around a common goal: to promote high-quality, accessible, and sustainable Malagasy production.

A Commitment to Local Production

Our participation in this event is part of our ongoing commitment to Madagascar’s economic development. Supporting local production means encouraging job creation, strengthening the country’s industrial sovereignty, and meeting consumers’ needs with products designed and manufactured right here in Madagascar.

A showcase for our “Vita Malagasy” products

At our booth, visitors had the opportunity to discover several of our flagship products: IRIKO soaps, DOUCY Eco and Lys toilet paper made from recycled materials, Maronjana candles, Tselatra floor waxes, and Tadynyl nylon ropes.

All of these products are manufactured locally at our production facilities and bear the “Malagasy Ny Antsika” label, which certifies their compliance with the standards of the Madagascar Standards Bureau (BNM).

Enriching exchanges

Beyond the exhibition, these three days provided an opportunity to engage directly with consumers, answer their questions, and raise awareness of our industrial expertise. These moments of dialogue reinforce our belief that the people of Madagascar are increasingly committed to responsible, local, and high-quality consumption.