Corporate Social Responsibility

The first partner to have responded to this project in favor of Education in Madagascar, we donated computer equipment for the classrooms of the new building of the Alliance française of Antananarivo (AFT) which has been operational since January 2023.

“Education is one of the pillars of the Sipromad Group’s CSR policy” indicated our Chief of Staff, Mr. Tiana Rasamimanana, during the official donation ceremony in the presence of the Chairwoman of the AFT Board of Directors, Mrs. Monique RAHARINOSY.

We are proud to accompany and support AFT in the training of Malagasy youths.

On Tuesday, January 31, two (2) classes from the French Primary School “D” called “Les Charmilles” visited our factory located in Ambohimanambola.

These schoolchildren immersed themselves in the world of the Doucy toilet paper industry, our Iriko soaps and our Tadynyl ropes. This was an opportunity for them to discover and become aware of the policy of management and recycling of paper waste.

This visit is also part of the corporate social responsibility (CSR) of the Sipromad Group, which is the promotion of education and awareness of environmental protection through recycling.

The industrial subsidiary of the Sipromad Group is releasing a new product: Doucy Eco. This is the newborn of the Doucy brand. The latter is the toilet paper brand of GS Industrie which has been available on the Malagasy market since 2006.

Integrating environmental issues into our products is a challenge that we have risen to through the new range of the Doucy brand.

Doucy Eco has a triple commitment:

• A commitment to ecology because it is produced from recycled paper.
• A social commitment because it is produced locally in Madagascar.
• A health commitment since it comes from papers that are not bleached and are fragrance and dye free.