{"id":7242,"date":"2024-09-20T13:55:13","date_gmt":"2024-09-20T11:55:13","guid":{"rendered":"https:\/\/www.sipromad.com\/?post_type=project&#038;p=7242"},"modified":"2024-09-20T14:22:35","modified_gmt":"2024-09-20T12:22:35","slug":"charge-detudes-marketing","status":"publish","type":"project","link":"https:\/\/www.sipromad.com\/en\/project\/charge-detudes-marketing\/","title":{"rendered":"CHARGE D&#8217;ETUDES MARKETING"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(124,218,36,0)&#8221; width=&#8221;85%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;6%||6%||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;35px||30px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Responsable Technique&#8221; _builder_version=&#8221;4.20.0&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;Futura Std Condensed Oblique|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;70px&#8221; header_font_size_tablet=&#8221;60px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;85%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;5%|15%|5%|15%|true|true&#8221; custom_padding_tablet=&#8221;35px|10%|35px|10%|true|true&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;R\u00e9sum\u00e9&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Futura Std Condensed Oblique|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;70px&#8221; header_2_font=&#8221;Futura Std Condensed Oblique|700||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||5px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>R\u00e9sum\u00e9<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;R\u00e9sum\u00e9 du poste&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Le (la) Charg\u00e9(e) d&#8217;\u00e9tudes marketing a pour mission de fournir des donn\u00e9es objectives sur un march\u00e9 pr\u00e9cis qui permettront d&#8217;orienter la strat\u00e9gie commerciale et marketing de l&#8217;entreprise. Il\/Elle s&#8217;occupe de recueillir les donn\u00e9es quantitatives et qualitatives sur l&#8217;environnement, les march\u00e9s et la concurrence. Il\/Elle intervient avant m\u00eame le lancement d&#8217;un nouveau produit, il\/elle collecte en amont les attentes des clients, proc\u00e8de aux diff\u00e9rents tests de pr\u00e9-lancement et \u00e9met des recommandations pour que la strat\u00e9gie commerciale et marketing soit adapt\u00e9e \u00e0 la demande. Il\/Elle \u00e9labore et met en place des tableaux de bord pour le suivi et l&#8217;analyse des performances produit, l&#8217;analyse et la synth\u00e8se des r\u00e9sultats des \u00e9tudes de march\u00e9. Il\/Elle assure la r\u00e9daction et la conformit\u00e9 des rapports.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;85%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;5%|15%|5%|15%|true|true&#8221; custom_padding_tablet=&#8221;35px|10%|35px|10%|true|true&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Comp\u00e9tences&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Futura Std Condensed Oblique|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;70px&#8221; header_2_font=&#8221;Futura Std Condensed Oblique|700||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||5px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Comp\u00e9tences<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Excellentes connaissances techniques &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Niveau Licence ou Bac+ 3 en Gestion, Option commerce et\/ou marketing &#8211; Economie et ou Etudes Statistiques,<\/li>\n<li>3 ans minimum d&#8217;exp\u00e9riences professionnelles dans les \u00e9tudes de march\u00e9, veille commerciale et benchmarking<\/li>\n<li>Langue : Maitrise parfaite du Malagasy et du Fran\u00e7ais\u00a0; Atout \u00b7 Anglais<\/li>\n<li>Informatique \u00b7 outils bureautiques courants (Excel, Word, MS Project, etc.)<\/li>\n<\/ul>\n<p><strong>Principales comp\u00e9tences<\/strong>\u00a0:<\/p>\n<ul>\n<li>Forte discr\u00e9tion par rapport aux informations g\u00e9r\u00e9es dans l\u2019exercice de ses fonctions<\/li>\n<li>Passionn\u00e9(e) des chiffres tout en poss\u00e9dant une logique associ\u00e9e \u00e0 une capacit\u00e9 d&#8217;analyse et de synth\u00e8se<\/li>\n<li>Bon(ne) communicant(e) et talent de persuasion car il\/elle est appel\u00e9(e) \u00e0 appuyer ses analyses d&#8217;arguments convaincants<\/li>\n<li>Rigueur dans le travail (fiabilit\u00e9 des donn\u00e9es).<\/li>\n<li>Une force de proposition et capacit\u00e9 \u00e0 anticiper les besoins en termes d&#8217;\u00e9tudes<\/li>\n<li>Tr\u00e8s bonnes capacit\u00e9s de travail et de r\u00e9sistance au stress<\/li>\n<li>Attentif et m\u00e9thodique, sens de l&#8217;observation et d&#8217;organisation<\/li>\n<li>Dynamique, proactif afin de s&#8217;adapter \u00e0 l&#8217;\u00e9volution constante des besoins des clients, de l&#8217;environnement et de saisir les opportunit\u00e9s pr\u00e9sent\u00e9es par le march\u00e9.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;85%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;5%|15%|5%|15%|true|true&#8221; custom_padding_tablet=&#8221;35px|10%|35px|10%|true|true&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Missions&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Futura Std Condensed Oblique|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;70px&#8221; header_2_font=&#8221;Futura Std Condensed Oblique|700||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||5px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Missions<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Au sein du p\u00f4le immobilier&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Concevoir, proposer et mettre en \u0153uvre les diff\u00e9rents types d&#8217;\u00e9tudes selon les besoins des demandeurs.<\/li>\n<li>D\u00e9finir et reformuler le probl\u00e9matique march\u00e9\/ produit, collecter et retranscrire les besoins en \u00e9tudes.<\/li>\n<li>D\u00e9finir les moyens et m\u00e9thodologie ad\u00e9quats afin de recueillir des 1r-formations strat\u00e9giques dans le but d&#8217;orienter la strat\u00e9gie marketing et commercial de l&#8217;entreprise (\u00e9tudes qualitatives et quantitatives, segment, sp\u00e9cifique du march\u00e9&#8230;)<\/li>\n<li>Garantir la fiabilit\u00e9 de toutes les informations correctes tout au long du processus d&#8217;enqu\u00eate et en assurer la mise \u00e0 jour :<\/li>\n<li>R\u00e9colter des informations ; selon besoins : segment de march\u00e9, produit, marque, zone g\u00e9ographique, canal de distribution &#8230;.<\/li>\n<li>Etudier le comportement d&#8217;achat des consommateurs selon profil demand\u00e9.<\/li>\n<li>Se tenir au courant de l&#8217;actualit\u00e9 \u00e9conomique et de l&#8217;ensemble des informations li\u00e9es au march\u00e9 et aux produits de l&#8217;entreprise.<\/li>\n<li>Observer la concurrence, en ressortir les bonnes pratiques.<\/li>\n<li>R\u00e9aliser des entretiens\/sondage selon les cibles d&#8217;\u00e9tudes.<\/li>\n<li>Soumettre des questionnaires aux consommateurs ou \u00e0 un panel de clients selon type de demande.<\/li>\n<li>Effectuer des enqu\u00eates d&#8217;\u00e9chantillon, de tests de campagne rnarketing.<\/li>\n<li>Organiser des r\u00e9unions de consommateurs, des entretiens de groupe (focus groupes).<\/li>\n<li>Analyser minutieusement les donn\u00e9es chiffr\u00e9es dans le but de faire ressortir des informations lisibles et pertinentes<\/li>\n<li>Rendre compte de ses activit\u00e9s<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;85%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;4%|15%|4%|15%|true|true&#8221; custom_padding_tablet=&#8221;35px|10%|35px|10%|true|true&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Soumettre votre candidature&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Soumettre votre candidature&#8221; module_class=&#8221;buttonHover postulePoste&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#e15f3f&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#e15f3f&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Futura Std Condesed|||on|||||&#8221; button_use_icon=&#8221;off&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1.5em|3em|1.5em|3em|true|true&#8221; button_text_size_tablet=&#8221;18px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; custom_css_main_element=&#8221;line-height: 0 !important;&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#e15f3f&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9sum\u00e9Le (la) Charg\u00e9(e) d&#8217;\u00e9tudes marketing a pour mission de fournir des donn\u00e9es objectives sur un march\u00e9 pr\u00e9cis qui permettront d&#8217;orienter la strat\u00e9gie commerciale et marketing de l&#8217;entreprise. Il\/Elle s&#8217;occupe de recueillir les donn\u00e9es quantitatives et qualitatives sur l&#8217;environnement, les march\u00e9s et la concurrence. Il\/Elle intervient avant m\u00eame le lancement d&#8217;un nouveau produit, il\/elle collecte en [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-7242","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/project\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":0,"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/project\/7242\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/media?parent=7242"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/project_category?post=7242"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.sipromad.com\/en\/wp-json\/wp\/v2\/project_tag?post=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}